{"id":4023,"date":"2023-10-10T08:00:41","date_gmt":"2023-10-10T08:00:41","guid":{"rendered":"https:\/\/www.invian.net\/en\/?p=4023"},"modified":"2023-10-10T13:26:34","modified_gmt":"2023-10-10T13:26:34","slug":"fake-ooh-how-should-the-advertising-industry-respond-to-this-new-trend","status":"publish","type":"post","link":"https:\/\/www.invian.net\/en\/2023\/10\/10\/fake-ooh-how-should-the-advertising-industry-respond-to-this-new-trend\/","title":{"rendered":"Fake OOH: how should the advertising industry respond to this new trend?"},"content":{"rendered":"

You’ve probably come across videos of a giant Barbie coming out of her box in Dubai or a subway train with big eyelashes passing through a mascara stick in London. These ads aren’t real, but their presence has grown exponentially on social networks like TikTok or Instagram.<\/p>\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida por Maybelline New York (@maybelline)<\/a><\/p>\n<\/div>\n<\/blockquote>\n