{"id":4055,"date":"2023-11-15T09:00:22","date_gmt":"2023-11-15T09:00:22","guid":{"rendered":"https:\/\/www.invian.net\/en\/?p=4055"},"modified":"2023-11-17T14:08:33","modified_gmt":"2023-11-17T14:08:33","slug":"how-to-protect-your-dooh-screens-from-potential-hacks","status":"publish","type":"post","link":"https:\/\/www.invian.net\/en\/2023\/11\/15\/how-to-protect-your-dooh-screens-from-potential-hacks\/","title":{"rendered":"How to protect your DOOH screens from potential hacks"},"content":{"rendered":"<p>From a simple mistake to a major disaster there is just a single step, especially when it comes to cybersecurity. In November 2022, a DOOH screen in Brisbane (Australia) <a href=\"https:\/\/www.9news.com.au\/national\/hackers-show-pornography-on-brisbane-billboard\/341dd8a0-96ab-41b1-a0c2-4520b2b6e3ff\">was hacked<\/a>, allowing the transmission of pornographic content for more than 3 minutes. Another case occurred a month ago in Israel, where <a href=\"https:\/\/www.businessinsider.com\/hackers-infiltrate-israeli-smart-billboards-pro-hamas-messages-2023-10\">screens located in Tel Aviv were accessed<\/a> to transmit messages related to the war crisis.<\/p>\n<p>These are just a few examples of a rising trend. By 2025, cybercrime is estimated to cost the global economy around $10.5 trillion a year, up from $3 trillion in 2015, as reported by <a href=\"https:\/\/cybersecurityventures.com\/cybercrime-damage-costs-10-trillion-by-2025\/\">Cybersecurity Ventures<\/a>. Now, who is behind this? According to <a href=\"https:\/\/www.verizon.com\/business\/resources\/reports\/dbir\/\">Verizon<\/a>, most of these attacks are triggered by outsiders, insiders or organized crime groups.<\/p>\n<figure id=\"attachment_4056\" aria-describedby=\"caption-attachment-4056\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4056\" src=\"https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/9-Who-is-Behind-Data-Breaches-1024x916-1-300x268.webp\" alt=\"Cyber attacks\" width=\"450\" height=\"402\" srcset=\"https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/9-Who-is-Behind-Data-Breaches-1024x916-1-300x268.webp 300w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/9-Who-is-Behind-Data-Breaches-1024x916-1-768x687.webp 768w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/9-Who-is-Behind-Data-Breaches-1024x916-1.webp 1024w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-4056\" class=\"wp-caption-text\">Image designed by Embroker with information provided by Verizon.<\/figcaption><\/figure>\n<p>In the OOH industry, more than ever, it is vital to stay ahead of the curve in prevention practices. Running the risk of a weak security system can delay workflows, compromise sensitive information and affect both the reputation of the publisher and advertiser.<\/p>\n<p>Below, we share some of the best practices you can implement to prevent a possible attack on your DOOH inventory:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Use strong passwords<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">The first step in protecting against cyber attacks is to create passwords that meet <a href=\"https:\/\/www.itsasap.com\/blog\/nist-password-guidelines\">NIST cybersecurity standards<\/a>.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Raise awareness among your team<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Often, employees take cybersecurity too lightly. Conduct training on how to use strong passwords and detect\/report suspicious activity across the whole organization.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Manage login credentials<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Distribute credentials to different team members to minimize the impact of a single security breach. Remember to immediately remove access to employees who no longer work for your company.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Strengthen remote access control<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Opt for software that enhances security in remote connection programs. For example, <a href=\"https:\/\/www.invian.net\/en\/internal-processes\/\">ViiA Health<\/a> generates an additional layer of security as a two-factor authentication (2FA) solution. In addition, it logs each instance of access, catalogs which programs should be run (whitelist) or blocked (blacklist), and immediately notifies the technical team when it detects restricted programs in use.<\/p>\n<figure id=\"attachment_4061\" aria-describedby=\"caption-attachment-4061\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4061 size-large\" src=\"https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-1024x565.webp\" alt=\"ViiA Health\" width=\"1024\" height=\"565\" srcset=\"https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-1024x565.webp 1024w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-300x165.webp 300w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-768x423.webp 768w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-1536x847.webp 1536w, https:\/\/www.invian.net\/en\/wp-content\/uploads\/2023\/11\/ViiA-Health-2048x1129.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4061\" class=\"wp-caption-text\">ViiA Health will soon have a remote access application, designed exclusively for the needs of the industry.<\/figcaption><\/figure>\n<ul>\n<li aria-level=\"1\"><strong>Establish physical security barriers<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Screens are easily accessible to the public, making them an easy target for vandalism. Prevent external equipment from being exposed, periodically check the status of your cameras, and install remote switches to shut down your displays in case they are hacked.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Use a virtual private network (VPN)\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">VPNs provide a more secure environment than a public Internet connection. It will also allow you to efficiently control the internet resources of your DOOH inventory.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Keep your software legitimate and up-to-date<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Remember that piracy is a gateway to vulnerabilities. A small investment can signify huge peace of mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a simple mistake to a major disaster there is just a single step, especially when it comes to cybersecurity. In November 2022, a DOOH screen in Brisbane (Australia) was hacked, allowing the transmission of pornographic content for more than 3 minutes. Another case occurred a month ago in Israel,<\/p>\n","protected":false},"author":1,"featured_media":4059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[118],"tags":[146,111,147,148,149],"class_list":["post-4055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-cybersecurity","tag-dooh","tag-hacking","tag-prevention","tag-remote-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to protect your DOOH screens from potential hacks - Invian<\/title>\n<meta name=\"description\" content=\"In November 2022, a DOOH screen in Brisbane (Australia) was hacked, allowing the transmission of pornographic content for more than 3 minutes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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