{"id":4028,"date":"2023-08-14T12:30:30","date_gmt":"2023-08-14T12:30:30","guid":{"rendered":"https:\/\/www.invian.net\/es\/?p=4028"},"modified":"2023-11-14T16:02:25","modified_gmt":"2023-11-14T16:02:25","slug":"outdoor-advertising-as-a-major-contributor-in-smart-cities","status":"publish","type":"post","link":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/","title":{"rendered":"La publicidad exterior como contenido nativo de ciudades inteligentes"},"content":{"rendered":"

Los ciudadanos demandan una toma de decisiones m\u00e1s activa por parte de los gobiernos e industrias. Seg\u00fan Statista<\/a>, cada vez m\u00e1s personas realizan activismo digital, atrayendo la atenci\u00f3n hacia lo que sucede en sus comunidades. En este sentido, el concepto de ciudades inteligentes ha pasado de ser algo meramente tecnol\u00f3gico a centrarse en el liderazgo de los ciudadanos y la innovaci\u00f3n social.<\/p>\n

Entonces, \u00bfcu\u00e1l es el rol del OOH en el desarrollo de las ciudades? C<\/span>ada propietario de medios tiene una responsabilidad con las comunidades a las que impacta. A medida que la poblaci\u00f3n urbana crece y las ciudades se vuelven motores econ\u00f3micos, se genera una demanda de mejor calidad de vida. Por esta raz\u00f3n, los nuevos espacios OOH debe pensarse a partir de estas expectativas. La limpieza y mejora de la infraestructura p\u00fablica, la inversi\u00f3n en energ\u00eda sostenible<\/a> y el acceso a pantallas digitales multifuncionales son algunas acciones que pueden contribuir. Aqu\u00ed van algunos ejemplos:<\/p>\n

Samsung presenta una estaci\u00f3n de carga inal\u00e1mbrica cerca de un paradero de autobuses<\/span><\/h5>\n

\"Samsung<\/p>\n

Krispy Kreme desarrolla una valla publicitaria en 3D que brinda terapia de luz para contrarrestar el trastorno afectivo\u00a0<\/span>estacional<\/span><\/h5>\n

\"\"<\/p>\n

The Body Shop introduce tecnolog\u00eda de limpieza del aire para proteger a los pasajeros de la contaminaci\u00f3n vehicular<\/span><\/h5>\n

\"\"<\/p>\n

En estos casos se observa que la publicidad exterior utiliza la interactividad como punto de conexi\u00f3n entre la tecnolog\u00eda y las personas.\u00a0En medio de la fatiga digital, un informe<\/a> reciente de Solomon Partners muestra que el recuerdo de anuncios OOH supera a los de PC\/m\u00f3vil.\u00a0 Adem\u00e1s, casi el 80 % de los consumidores se inspira a realizar una acci\u00f3n luego de ver un anuncio OOH<\/a>, seg\u00fan la Asociaci\u00f3n Americana de Publicidad Exterior.<\/p>\n

Ante esto, el\u00a0 impacto positivo del OOH en la sociedad puede ser amplio. Quiz\u00e1 una de sus principales contribuciones es su continua innovaci\u00f3n hacia pr\u00e1cticas m\u00e1s sostenibles con las comunidades y el medio ambiente. Se espera que, en un futuro, la tecnolog\u00eda OOH sea capaz de ofrecer nuevas experiencias que transformen nuestra vida, trabajo y entretenimiento en entornos urbanos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los ciudadanos demandan una toma de decisiones m\u00e1s activa por parte de los gobiernos e industrias. Seg\u00fan Statista, cada vez m\u00e1s personas realizan activismo digital, atrayendo la atenci\u00f3n hacia lo que sucede en sus comunidades. En este sentido, el concepto de ciudades inteligentes ha pasado de ser algo meramente tecnol\u00f3gico<\/p>\n","protected":false},"author":1,"featured_media":4051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[118],"tags":[129,120,123,122,128,130],"class_list":["post-4028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-ciudades-inteligentes","tag-innovacion","tag-ooh","tag-publicidad-exterior","tag-sociedad","tag-sostenibilidad"],"acf":[],"yoast_head":"\nEl OOH como contenido nativo de ciudades inteligentes<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El OOH como contenido nativo de ciudades inteligentes\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/\" \/>\n<meta property=\"og:site_name\" content=\"Invian\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invian.net\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-14T12:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T16:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities--1024x575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"1nv14n-3w\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/\"},\"author\":{\"name\":\"1nv14n-3w\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\"},\"headline\":\"La publicidad exterior como contenido nativo de ciudades inteligentes\",\"datePublished\":\"2023-08-14T12:30:30+00:00\",\"dateModified\":\"2023-11-14T16:02:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OOH-and-Smart-Cities-.png\",\"keywords\":[\"Ciudades Inteligentes\",\"Innovaci\u00f3n\",\"OOH\",\"Publicidad exterior\",\"Sociedad\",\"Sostenibilidad\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/\",\"name\":\"El OOH como contenido nativo de ciudades inteligentes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OOH-and-Smart-Cities-.png\",\"datePublished\":\"2023-08-14T12:30:30+00:00\",\"dateModified\":\"2023-11-14T16:02:25+00:00\",\"description\":\"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OOH-and-Smart-Cities-.png\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OOH-and-Smart-Cities-.png\",\"width\":1662,\"height\":934},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/2023\\\/08\\\/14\\\/outdoor-advertising-as-a-major-contributor-in-smart-cities\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.invian.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La publicidad exterior como contenido nativo de ciudades inteligentes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"description\":\"Smart OOH Systems\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#organization\"},\"alternateName\":\"Invian\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.invian.net\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#organization\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"alternateName\":\"Invian\",\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/es\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Invian \u2013 Smart OOH Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/invian.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/invian\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/invianinternational\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/es\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\",\"name\":\"1nv14n-3w\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"caption\":\"1nv14n-3w\"},\"sameAs\":[\"https:\\\/\\\/dev2.invian.net\"],\"url\":\"https:\\\/\\\/www.invian.net\\\/es\\\/author\\\/1nv14n-3w\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El OOH como contenido nativo de ciudades inteligentes","description":"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/","og_locale":"es_ES","og_type":"article","og_title":"El OOH como contenido nativo de ciudades inteligentes","og_description":"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.","og_url":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/","og_site_name":"Invian","article_publisher":"https:\/\/www.facebook.com\/invian.net","article_published_time":"2023-08-14T12:30:30+00:00","article_modified_time":"2023-11-14T16:02:25+00:00","og_image":[{"width":1024,"height":575,"url":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities--1024x575.png","type":"image\/png"}],"author":"1nv14n-3w","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#article","isPartOf":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/"},"author":{"name":"1nv14n-3w","@id":"https:\/\/www.invian.net\/es\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3"},"headline":"La publicidad exterior como contenido nativo de ciudades inteligentes","datePublished":"2023-08-14T12:30:30+00:00","dateModified":"2023-11-14T16:02:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/"},"wordCount":374,"publisher":{"@id":"https:\/\/www.invian.net\/es\/#organization"},"image":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities-.png","keywords":["Ciudades Inteligentes","Innovaci\u00f3n","OOH","Publicidad exterior","Sociedad","Sostenibilidad"],"articleSection":["Innovation"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/","url":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/","name":"El OOH como contenido nativo de ciudades inteligentes","isPartOf":{"@id":"https:\/\/www.invian.net\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#primaryimage"},"image":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities-.png","datePublished":"2023-08-14T12:30:30+00:00","dateModified":"2023-11-14T16:02:25+00:00","description":"\u00bfCu\u00e1l es el rol del OOH en el desarrollo de ciudades inteligentes? Como punto inicial, conviene profundizar en su impacto sociocultural.","breadcrumb":{"@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#primaryimage","url":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities-.png","contentUrl":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/08\/OOH-and-Smart-Cities-.png","width":1662,"height":934},{"@type":"BreadcrumbList","@id":"https:\/\/www.invian.net\/es\/2023\/08\/14\/outdoor-advertising-as-a-major-contributor-in-smart-cities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.invian.net\/es\/"},{"@type":"ListItem","position":2,"name":"La publicidad exterior como contenido nativo de ciudades inteligentes"}]},{"@type":"WebSite","@id":"https:\/\/www.invian.net\/es\/#website","url":"https:\/\/www.invian.net\/es\/","name":"Invian \u2013 Smart OOH Systems","description":"Smart OOH Systems","publisher":{"@id":"https:\/\/www.invian.net\/es\/#organization"},"alternateName":"Invian","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.invian.net\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.invian.net\/es\/#organization","name":"Invian \u2013 Smart OOH Systems","alternateName":"Invian","url":"https:\/\/www.invian.net\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.invian.net\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","contentUrl":"https:\/\/www.invian.net\/es\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","width":"1024","height":"1024","caption":"Invian \u2013 Smart OOH Systems"},"image":{"@id":"https:\/\/www.invian.net\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invian.net","https:\/\/www.linkedin.com\/company\/invian\/mycompany\/","https:\/\/www.instagram.com\/invianinternational\/"]},{"@type":"Person","@id":"https:\/\/www.invian.net\/es\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3","name":"1nv14n-3w","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","caption":"1nv14n-3w"},"sameAs":["https:\/\/dev2.invian.net"],"url":"https:\/\/www.invian.net\/es\/author\/1nv14n-3w\/"}]}},"meta_box":{"element_thumbnail":[],"gallery_images":[],"video_url":"","post-desc":"","custom_css":""},"_links":{"self":[{"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/posts\/4028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/comments?post=4028"}],"version-history":[{"count":16,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/posts\/4028\/revisions"}],"predecessor-version":[{"id":4152,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/posts\/4028\/revisions\/4152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/media\/4051"}],"wp:attachment":[{"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/media?parent=4028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/categories?post=4028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invian.net\/es\/wp-json\/wp\/v2\/tags?post=4028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}