{"id":3997,"date":"2023-09-08T09:00:56","date_gmt":"2023-09-08T09:00:56","guid":{"rendered":"https:\/\/www.invian.net\/pt\/?p=3997"},"modified":"2023-10-09T20:33:38","modified_gmt":"2023-10-09T20:33:38","slug":"the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands","status":"publish","type":"post","link":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/","title":{"rendered":"O potencial do OOH para preencher a lacuna de sustentabilidade entre consumidores e marcas"},"content":{"rendered":"

N\u00e3o \u00e9 de surpreender que os consumidores, especialmente a Gera\u00e7\u00e3o Z, tenham sido os maiores promotores da sustentabilidade nos \u00faltimos anos. De acordo com um estudo da Kinetic, 53 % est\u00e3o fazendo um esfor\u00e7o para viver de forma mais sustent\u00e1vel e 71 % acreditam que as marcas t\u00eam a oportunidade de influenciar mudan\u00e7as positivas.<\/p>\n

Por sua vez, os profissionais de marketing ainda est\u00e3o dando os primeiros passos. A Federa\u00e7\u00e3o Mundial de Anunciantes<\/a> (WFA) afirma que o marketing n\u00e3o est\u00e1 mudando com rapidez suficiente para se alinhar a essas expectativas.<\/p>\n

Isso \u00e9 visto, por exemplo, na promo\u00e7\u00e3o de iniciativas de sustentabilidade e, por sua vez, na transfer\u00eancia de or\u00e7amentos para a m\u00eddia sustent\u00e1vel. De acordo com a pesquisa<\/a> da JCDecaux UK, a sustentabilidade est\u00e1 no final da lista quando se trata de fatores que influenciam a escolha da m\u00eddia.<\/p>\n

\"\"
Fonte: JCDecaux UK<\/figcaption><\/figure>\n

Chris Dooley, diretor de impacto social da JCDecaux UK, acredita<\/a> que isso se deve \u00e0 falta de conscientiza\u00e7\u00e3o sobre as conquistas sustent\u00e1veis de diferentes m\u00eddias. Apesar disso, uma estat\u00edstica animadora \u00e9 o fato de haver uma ambi\u00e7\u00e3o maior de transforma\u00e7\u00e3o. 94 % dos profissionais de marketing<\/a> dizem que s\u00e3o necess\u00e1rias a\u00e7\u00f5es mais ousadas. Isso se reflete no fato de que mais marcas agora t\u00eam a sustentabilidade como um KPI no marketing, aumentando de 26 % em 2021 para 43 % em 2023.<\/p>\n

Na publicidade exterior, as marcas t\u00eam um grande potencial para recuperar a confian\u00e7a em rela\u00e7\u00e3o \u00e0 sustentabilidade. A pesquisa intitulada “The Moment for Trust”<\/a>\u00a0revela uma correla\u00e7\u00e3o forte e positiva entre confian\u00e7a e considera\u00e7\u00e3o, sendo o OOH o meio mais forte para fornecer ambos.<\/p>\n

No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas. A JCDecaux se tornou a primeira empresa do setor a aderir \u00e0 iniciativa RE100<\/a>, com o objetivo de usar energia verde para 100 % de suas necessidades de eletricidade. Outro exemplo \u00e9 a Rapport, que usa di\u00f3xido de tit\u00e2nio em seus outdoors para eliminar as emiss\u00f5es de carbono e outros poluentes atmosf\u00e9ricos.<\/p>\n

\"\"
Um \u00fanico outdoor do Rapport Beyond tem a capacidade de mover doze carros por uma m\u00e9dia de 16.000 quil\u00f4metros por ano, o equivalente ao plantio de 88 \u00e1rvores.<\/figcaption><\/figure>\n

Esses exemplos podem dar a impress\u00e3o de que a sustentabilidade no OOH exige grandes investimentos, o que n\u00e3o \u00e9 necessariamente verdade. Os propriet\u00e1rios de m\u00eddia podem come\u00e7ar otimizando seus processos di\u00e1rios, sempre com o objetivo de gerar resultados tang\u00edveis. Aqui est\u00e3o algumas dicas que voc\u00ea pode implementar:<\/p>\n

    \n
  • Monitore o consumo de energia e as emiss\u00f5es de carbono do seu invent\u00e1rio digital, uma tarefa que tamb\u00e9m pode levar a uma economia significativa de custos.<\/li>\n
  • Realize a manuten\u00e7\u00e3o regular de seus monitores para identificar e corrigir problemas espec\u00edficos, evitando assim a substitui\u00e7\u00e3o do equipamento completo.<\/li>\n
  • Otimize as instala\u00e7\u00f5es e as verifica\u00e7\u00f5es de publicidade para um roteamento eficiente e planejamento de ordens de servi\u00e7o.<\/li>\n
  • Realize a limpeza cont\u00ednua do armazenamento, removendo arte, campanhas e outros arquivos que n\u00e3o ser\u00e3o mais usados.<\/li>\n<\/ul>\n

    Todas as pr\u00e1ticas devem ser apoiadas por uma comunica\u00e7\u00e3o cont\u00ednua com os anunciantes para reequilibrar o investimento deles em m\u00eddia que ser\u00e1 recompensada e melhorar o n\u00edvel de confian\u00e7a. Embora essas metas n\u00e3o sejam alcan\u00e7adas da noite para o dia, as empresas de OOH devem ser proativas \u00e0 medida que as necessidades e expectativas dos consumidores evoluem.<\/p>\n","protected":false},"excerpt":{"rendered":"

    N\u00e3o \u00e9 de surpreender que os consumidores, especialmente a Gera\u00e7\u00e3o Z, tenham sido os maiores promotores da sustentabilidade nos \u00faltimos anos. De acordo com um estudo da Kinetic, 53 % est\u00e3o fazendo um esfor\u00e7o para viver de forma mais sustent\u00e1vel e 71 % acreditam que as marcas t\u00eam a oportunidade<\/p>\n","protected":false},"author":1,"featured_media":4016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[123],"tags":[135,118,134,130],"class_list":["post-3997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-gastos-com-publicidade","tag-ooh","tag-operacoes","tag-sustentabilidade"],"acf":[],"yoast_head":"\nO potencial do OOH para preencher a lacuna de sustentabilidade<\/title>\n<meta name=\"description\" content=\"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O potencial do OOH para preencher a lacuna de sustentabilidade\" \/>\n<meta property=\"og:description\" content=\"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Invian\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invian.net\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T09:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T20:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH-1024x557.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"1nv14n-3w\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/\"},\"author\":{\"name\":\"1nv14n-3w\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\"},\"headline\":\"O potencial do OOH para preencher a lacuna de sustentabilidade entre consumidores e marcas\",\"datePublished\":\"2023-09-08T09:00:56+00:00\",\"dateModified\":\"2023-10-09T20:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/\"},\"wordCount\":617,\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Sostenibilidad-OOH.png\",\"keywords\":[\"gastos com publicidade\",\"OOH\",\"opera\u00e7\u00f5es\",\"Sustentabilidade\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/\",\"name\":\"O potencial do OOH para preencher a lacuna de sustentabilidade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Sostenibilidad-OOH.png\",\"datePublished\":\"2023-09-08T09:00:56+00:00\",\"dateModified\":\"2023-10-09T20:33:38+00:00\",\"description\":\"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Sostenibilidad-OOH.png\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Sostenibilidad-OOH.png\",\"width\":5296,\"height\":2880,\"caption\":\"Sustentabilidade OOH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/09\\\/08\\\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O potencial do OOH para preencher a lacuna de sustentabilidade entre consumidores e marcas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"description\":\"Smart OOH Systems\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"alternateName\":\"Invian\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Invian \u2013 Smart OOH Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/invian.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/invian\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/invianinternational\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\",\"name\":\"1nv14n-3w\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"caption\":\"1nv14n-3w\"},\"sameAs\":[\"https:\\\/\\\/dev2.invian.net\"],\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/author\\\/1nv14n-3w\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O potencial do OOH para preencher a lacuna de sustentabilidade","description":"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/","og_locale":"pt_PT","og_type":"article","og_title":"O potencial do OOH para preencher a lacuna de sustentabilidade","og_description":"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.","og_url":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/","og_site_name":"Invian","article_publisher":"https:\/\/www.facebook.com\/invian.net","article_published_time":"2023-09-08T09:00:56+00:00","article_modified_time":"2023-10-09T20:33:38+00:00","og_image":[{"width":1024,"height":557,"url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH-1024x557.png","type":"image\/png"}],"author":"1nv14n-3w","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#article","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/"},"author":{"name":"1nv14n-3w","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3"},"headline":"O potencial do OOH para preencher a lacuna de sustentabilidade entre consumidores e marcas","datePublished":"2023-09-08T09:00:56+00:00","dateModified":"2023-10-09T20:33:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/"},"wordCount":617,"publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH.png","keywords":["gastos com publicidade","OOH","opera\u00e7\u00f5es","Sustentabilidade"],"articleSection":["Insights"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/","url":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/","name":"O potencial do OOH para preencher a lacuna de sustentabilidade","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH.png","datePublished":"2023-09-08T09:00:56+00:00","dateModified":"2023-10-09T20:33:38+00:00","description":"No aspecto operacional, h\u00e1 muitas empresas l\u00edderes no mercado de OOH que fizeram melhorias significativas.","breadcrumb":{"@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#primaryimage","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH.png","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/09\/Sostenibilidad-OOH.png","width":5296,"height":2880,"caption":"Sustentabilidade OOH"},{"@type":"BreadcrumbList","@id":"https:\/\/www.invian.net\/pt\/2023\/09\/08\/the-potential-of-ooh-to-bridge-the-sustainability-gap-between-consumers-and-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.invian.net\/pt\/"},{"@type":"ListItem","position":2,"name":"O potencial do OOH para preencher a lacuna de sustentabilidade entre consumidores e marcas"}]},{"@type":"WebSite","@id":"https:\/\/www.invian.net\/pt\/#website","url":"https:\/\/www.invian.net\/pt\/","name":"Invian \u2013 Smart OOH Systems","description":"Smart OOH Systems","publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"alternateName":"Invian","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.invian.net\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.invian.net\/pt\/#organization","name":"Invian \u2013 Smart OOH Systems","url":"https:\/\/www.invian.net\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","width":"1024","height":"1024","caption":"Invian \u2013 Smart OOH Systems"},"image":{"@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invian.net","https:\/\/www.linkedin.com\/company\/invian\/mycompany\/","https:\/\/www.instagram.com\/invianinternational\/"]},{"@type":"Person","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3","name":"1nv14n-3w","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","caption":"1nv14n-3w"},"sameAs":["https:\/\/dev2.invian.net"],"url":"https:\/\/www.invian.net\/pt\/author\/1nv14n-3w\/"}]}},"meta_box":{"element_thumbnail":[],"gallery_images":[],"video_url":"","post-desc":"","custom_css":""},"_links":{"self":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/3997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/comments?post=3997"}],"version-history":[{"count":4,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/3997\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/3997\/revisions\/4004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media\/4016"}],"wp:attachment":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media?parent=3997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/categories?post=3997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/tags?post=3997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}