{"id":4024,"date":"2023-10-30T10:00:58","date_gmt":"2023-10-30T10:00:58","guid":{"rendered":"https:\/\/www.invian.net\/pt\/?p=4024"},"modified":"2023-10-31T13:40:19","modified_gmt":"2023-10-31T13:40:19","slug":"out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense","status":"publish","type":"post","link":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/","title":{"rendered":"&#8220;Out of Phone&#8221;: a entrada do TikTok na publicidade DOOH faz sentido?"},"content":{"rendered":"<p>Com o lan\u00e7amento do &#8220;Out of Phone&#8221;, o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH, incluindo shoppings, ruas,\u00a0 aeroportos, postos de gasolina e cinemas. O an\u00fancio foi feito durante a Advertising Week, em Nova York, em outubro deste ano.<\/p>\n<blockquote><p>Com o Out of Phone, estamos levando o TikTok para al\u00e9m da palma de nossas m\u00e3os e para a vida cotidiana.<\/p>\n<p><cite> Dan Page, chefe global de distribui\u00e7\u00e3o de novas telas do TikTok<\/cite><\/p><\/blockquote>\n<p>A oferta beneficiar\u00e1 tanto as marcas quanto os criadores, que poder\u00e3o executar uma campanha no TikTok, gerar crescimento nas comunidades da plataforma e, em seguida, ampliar esse trabalho no OOH. O conte\u00fado ser\u00e1 selecionado para diferentes p\u00fablicos e atualizado regularmente para compartilhar apenas os v\u00eddeos mais recentes e envolventes.<\/p>\n<p>At\u00e9 o momento, a TikTok fez parceria com propriet\u00e1rios de m\u00eddia DOOH nos EUA, Canad\u00e1 e Am\u00e9rica Latina. Al\u00e9m disso, um porta-voz da empresa disse ao <a href=\"https:\/\/the-media-leader.com\/tiktok-moves-into-ooh-and-cinema\/\">The Media Leader<\/a> que est\u00e1 explorando parcerias na Uni\u00e3o Europeia e no Reino Unido.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@tiktoknewsroom\/video\/7290955202637663530\" data-video-id=\"7290955202637663530\">\n<section><a title=\"@tiktoknewsroom\" href=\"https:\/\/www.tiktok.com\/@tiktoknewsroom?refer=embed\" target=\"_blank\" rel=\"noopener\">@tiktoknewsroom<\/a>Introducing Out of Phone! This new out-of-home solution enables brands and partners to extend TikTok content beyond the platform, into the real world through screens on billboards, in cinemas, restaurants, airports, gas stations, retail stores, and more. Learn more at the link in our bio!<a title=\"\u266c Canyons - Official Sound Studio\" href=\"https:\/\/www.tiktok.com\/music\/Canyons-6681198633301314311?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Canyons &#8211; Official Sound Studio<\/a><\/section>\n<\/blockquote>\n<h5><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>Por que a TikTok est\u00e1 decidindo entrar no mercado de DOOH?<\/h5>\n<p>De acordo com <a href=\"https:\/\/www.marketing-interactive.com\/TikTok%20OOH%20advertising%20bold%20sense?utm_source=newsletter_3501&amp;utm_medium=email&amp;utm_campaign=20231025_malaysia_daily_bulletin\">Jeslyn Tan, CEO da Stellar Ace<\/a>, a mudan\u00e7a n\u00e3o \u00e9 inesperada. &#8220;Sabemos que o DOOH veio para ficar e est\u00e1 crescendo, por isso \u00e9 natural que a m\u00eddia on-line se volte para a m\u00eddia externa para criar uma experi\u00eancia omnichannel&#8221;, diz ela.<\/p>\n<p>Al\u00e9m disso, com o OOH, voc\u00ea tem a oportunidade de alcan\u00e7ar pessoas de diferentes idades. Est\u00e1 claro que o TikTok pretende ir al\u00e9m dos jovens, para obter usu\u00e1rios mais ativos, demonstrando como seu conte\u00fado pode ser divertido (e viciante).<\/p>\n<h5>O conte\u00fado do TikTok pode ser adaptado ao DOOH?<\/h5>\n<p>As diferen\u00e7as entre o conte\u00fado de publicidade on-line e de publicidade exterior s\u00e3o muito percept\u00edveis. Um aspecto a ser levado em conta \u00e9 o som. De acordo com um <a href=\"https:\/\/newsroom.tiktok.com\/es-es\/tiktok-destaca-el-papel-de-la-musica-y-el-sonido-en-los-contenidos-de-marca\">estudo<\/a>, quase 90% dos usu\u00e1rios do TikTok concordam que o som \u00e9 vital para a experi\u00eancia na plataforma. Portanto, a rede social ter\u00e1 que priorizar o apelo visual com v\u00eddeos que possam ser compreendidos sem som, como piadas, receitas ou esportes.<\/p>\n<p>Diante disso, embora o objetivo seja buscar uma estrat\u00e9gia omnicanal, nem sempre ser\u00e1 poss\u00edvel copiar e colar o conte\u00fado. Nesse tipo de estrat\u00e9gia, \u00e9 fundamental personalizar a mensagem para se adaptar aos diferentes canais e gerar uma experi\u00eancia de marca consistente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o lan\u00e7amento do &#8220;Out of Phone&#8221;, o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH, incluindo shoppings, ruas,\u00a0 aeroportos, postos de gasolina e cinemas. O an\u00fancio foi feito durante a Advertising Week, em Nova York, em outubro deste ano. Com o Out of<\/p>\n","protected":false},"author":1,"featured_media":4025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[115],"tags":[111,143,127,144,142],"class_list":["post-4024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-dooh","tag-midia-social","tag-publicidade-exterior","tag-publicidade-on-line","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Out of Phone&quot;: a entrada do TikTok na DOOH faz sentido?<\/title>\n<meta name=\"description\" content=\"Com o lan\u00e7amento do &quot;Out of Phone&quot;, o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Out of Phone&quot;: a entrada do TikTok na DOOH faz sentido?\" \/>\n<meta property=\"og:description\" content=\"Com o lan\u00e7amento do &quot;Out of Phone&quot;, o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/\" \/>\n<meta property=\"og:site_name\" content=\"Invian\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invian.net\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T10:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T13:40:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2649\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"1nv14n-3w\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/\"},\"author\":{\"name\":\"1nv14n-3w\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\"},\"headline\":\"&#8220;Out of Phone&#8221;: a entrada do TikTok na publicidade DOOH faz sentido?\",\"datePublished\":\"2023-10-30T10:00:58+00:00\",\"dateModified\":\"2023-10-31T13:40:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/\"},\"wordCount\":476,\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Plantilla-para-RRSS-Invian.png\",\"keywords\":[\"DOOH\",\"m\u00eddia social\",\"Publicidade exterior\",\"publicidade on-line\",\"TikTok\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/\",\"name\":\"\\\"Out of Phone\\\": a entrada do TikTok na DOOH faz sentido?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Plantilla-para-RRSS-Invian.png\",\"datePublished\":\"2023-10-30T10:00:58+00:00\",\"dateModified\":\"2023-10-31T13:40:19+00:00\",\"description\":\"Com o lan\u00e7amento do \\\"Out of Phone\\\", o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Plantilla-para-RRSS-Invian.png\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Plantilla-para-RRSS-Invian.png\",\"width\":2649,\"height\":1440,\"caption\":\"TikTok e DOOH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2023\\\/10\\\/30\\\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Out of Phone&#8221;: a entrada do TikTok na publicidade DOOH faz sentido?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"description\":\"Smart OOH Systems\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"alternateName\":\"Invian\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Invian \u2013 Smart OOH Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/invian.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/invian\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/invianinternational\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\",\"name\":\"1nv14n-3w\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"caption\":\"1nv14n-3w\"},\"sameAs\":[\"https:\\\/\\\/dev2.invian.net\"],\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/author\\\/1nv14n-3w\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Out of Phone\": a entrada do TikTok na DOOH faz sentido?","description":"Com o lan\u00e7amento do \"Out of Phone\", o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/","og_locale":"pt_PT","og_type":"article","og_title":"\"Out of Phone\": a entrada do TikTok na DOOH faz sentido?","og_description":"Com o lan\u00e7amento do \"Out of Phone\", o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.","og_url":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/","og_site_name":"Invian","article_publisher":"https:\/\/www.facebook.com\/invian.net","article_published_time":"2023-10-30T10:00:58+00:00","article_modified_time":"2023-10-31T13:40:19+00:00","og_image":[{"width":2649,"height":1440,"url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png","type":"image\/png"}],"author":"1nv14n-3w","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#article","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/"},"author":{"name":"1nv14n-3w","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3"},"headline":"&#8220;Out of Phone&#8221;: a entrada do TikTok na publicidade DOOH faz sentido?","datePublished":"2023-10-30T10:00:58+00:00","dateModified":"2023-10-31T13:40:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/"},"wordCount":476,"publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png","keywords":["DOOH","m\u00eddia social","Publicidade exterior","publicidade on-line","TikTok"],"articleSection":["Innovation"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/","url":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/","name":"\"Out of Phone\": a entrada do TikTok na DOOH faz sentido?","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#primaryimage"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png","datePublished":"2023-10-30T10:00:58+00:00","dateModified":"2023-10-31T13:40:19+00:00","description":"Com o lan\u00e7amento do \"Out of Phone\", o TikTok planeja aumentar o alcance de seu conte\u00fado em uma variedade de telas DOOH.","breadcrumb":{"@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#primaryimage","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/10\/Plantilla-para-RRSS-Invian.png","width":2649,"height":1440,"caption":"TikTok e DOOH"},{"@type":"BreadcrumbList","@id":"https:\/\/www.invian.net\/pt\/2023\/10\/30\/out-of-phone-does-tiktoks-entry-into-dooh-advertising-make-sense\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.invian.net\/pt\/"},{"@type":"ListItem","position":2,"name":"&#8220;Out of Phone&#8221;: a entrada do TikTok na publicidade DOOH faz sentido?"}]},{"@type":"WebSite","@id":"https:\/\/www.invian.net\/pt\/#website","url":"https:\/\/www.invian.net\/pt\/","name":"Invian \u2013 Smart OOH Systems","description":"Smart OOH Systems","publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"alternateName":"Invian","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.invian.net\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.invian.net\/pt\/#organization","name":"Invian \u2013 Smart OOH Systems","url":"https:\/\/www.invian.net\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","width":"1024","height":"1024","caption":"Invian \u2013 Smart OOH Systems"},"image":{"@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invian.net","https:\/\/www.linkedin.com\/company\/invian\/mycompany\/","https:\/\/www.instagram.com\/invianinternational\/"]},{"@type":"Person","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3","name":"1nv14n-3w","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","caption":"1nv14n-3w"},"sameAs":["https:\/\/dev2.invian.net"],"url":"https:\/\/www.invian.net\/pt\/author\/1nv14n-3w\/"}]}},"meta_box":{"element_thumbnail":[],"gallery_images":[],"video_url":"","post-desc":"","custom_css":""},"_links":{"self":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":5,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"predecessor-version":[{"id":4030,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4024\/revisions\/4030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media\/4025"}],"wp:attachment":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}