{"id":4084,"date":"2024-08-14T14:13:19","date_gmt":"2024-08-14T14:13:19","guid":{"rendered":"https:\/\/www.invian.net\/pt\/?p=4084"},"modified":"2024-08-14T14:32:14","modified_gmt":"2024-08-14T14:32:14","slug":"puede-un-sistema-de-gestion-de-contenidos-hacer-frente-al-ooh-actual","status":"publish","type":"post","link":"https:\/\/www.invian.net\/pt\/2024\/08\/14\/puede-un-sistema-de-gestion-de-contenidos-hacer-frente-al-ooh-actual\/","title":{"rendered":"Um Sistema de Gerenciamento de Conte\u00fado pode lidar com o OOH atual?"},"content":{"rendered":"<p>N\u00e3o h\u00e1 d\u00favida de que os Sistema de Gerenciamento de Conte\u00fado (CMS) contribu\u00edram para tornar o OOH uma m\u00eddia mais favor\u00e1vel aos anunciantes, \u00e9 claro, do ponto de vista do desempenho individual das artes. Mas o que dizer do gerenciamento integrado de todo o conte\u00fado que comp\u00f5e uma campanha?<\/p>\n<p>Nos \u00faltimos anos, o planejamento de OOH se tornou uma tarefa mais meticulosa com a digitaliza\u00e7\u00e3o e o uso de dados em tempo real. Os anunciantes precisam considerar v\u00e1rias artes espalhadas por milhares de formatos (combina\u00e7\u00f5es de propor\u00e7\u00f5es, orienta\u00e7\u00f5es, resolu\u00e7\u00f5es, dura\u00e7\u00f5es, tipos de arquivos etc.) e definir intervalos de datas espec\u00edficos.<\/p>\n<p>Essa complexidade exige uma vis\u00e3o mais hol\u00edstica que permita alinhar o conte\u00fado de uma campanha sob o mesmo objetivo, garantindo a melhor coordena\u00e7\u00e3o poss\u00edvel dos recursos. A solu\u00e7\u00e3o envolve a expans\u00e3o do escopo para um Sistema de Gerenciamento de Campanhas, uma plataforma que transcende o gerenciamento de conte\u00fado isolado, abordando tr\u00eas frentes principais:<\/p>\n<ul>\n<li><em>Centraliza\u00e7\u00e3o de dados<\/em><br \/>\nA consolida\u00e7\u00e3o das configura\u00e7\u00f5es da campanha de OOH em um \u00fanico local permite que os anunciantes analisem como seus conte\u00fados s\u00e3o distribu\u00eddos e sincronizados. Isso tamb\u00e9m simplifica o rastreamento do impacto da campanha quando integrado a ferramentas de medi\u00e7\u00e3o de p\u00fablico.<\/li>\n<\/ul>\n<figure id=\"attachment_4087\" aria-describedby=\"caption-attachment-4087\" style=\"width: 576px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4087 \" src=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-300x136.png\" alt=\"\" width=\"576\" height=\"261\" srcset=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-300x136.png 300w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-1024x463.png 1024w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-768x347.png 768w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-1536x695.png 1536w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-2-2048x926.png 2048w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption id=\"caption-attachment-4087\" class=\"wp-caption-text\">O <a href=\"https:\/\/www.invian.net\/pt\/2023\/12\/14\/invian-launches-nucleooh-a-360-communication-platform\/\">NucleOOH<\/a>, a nova solu\u00e7\u00e3o da Invian, agrupa o conte\u00fado por campanha e oferece funis personalizados para simplificar o processo de cria\u00e7\u00e3o, gerenciamento e medi\u00e7\u00e3o.<\/figcaption><\/figure>\n<ul>\n<li><em>Flexibilidade de agendamento<\/em><br \/>\nMuitas vezes, diferentes campanhas competem pelos mesmos intervalos de tempo e pelo mesmo p\u00fablico. Um Sistema de Gerenciamento de Campanhas pode reduzir essa lacuna de agendamento realocando automaticamente os an\u00fancios. Para isso, \u00e9 essencial que o sistema mostre a disponibilidade em tempo real e aplique filtros de prioridade para garantir que o objetivo da campanha permane\u00e7a intacto.<\/li>\n<\/ul>\n<figure id=\"attachment_4091\" aria-describedby=\"caption-attachment-4091\" style=\"width: 576px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4091\" src=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-300x136.png\" alt=\"\" width=\"576\" height=\"261\" srcset=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-300x136.png 300w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-1024x463.png 1024w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-768x347.png 768w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-1536x695.png 1536w, https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/08\/NucleOOH-1-1-2048x926.png 2048w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption id=\"caption-attachment-4091\" class=\"wp-caption-text\">Outra funcionalidade importante do NucleOOH \u00e9 o acesso direto que os anunciantes t\u00eam aos dados de disponibilidade de invent\u00e1rio e aos filtros de segmenta\u00e7\u00e3o de p\u00fablico-alvo, parte do servi\u00e7o de autogerenciamento na cria\u00e7\u00e3o de campanhas.<\/figcaption><\/figure>\n<ul>\n<li><em>Integra\u00e7\u00e3o omnichannel<\/em><br \/>\nNo futuro, um Sistema de Gerenciamento de Campanhas dever\u00e1 ser capaz de se integrar a plataformas program\u00e1ticas que, at\u00e9 o momento, s\u00e3o a principal forma de gerar campanhas omnicanal. Isso melhorar\u00e1 a rastreabilidade da campanha, permitindo que os anunciantes entendam como e quando cada canal \u00e9 acionado para refinar suas escolhas criativas e de m\u00eddia.<\/li>\n<\/ul>\n<p>A mudan\u00e7a para campanhas mais flex\u00edveis \u00e9 inevit\u00e1vel, tanto em termos de conte\u00fado quanto de mix de m\u00eddia. Para o nosso setor, o principal desafio \u00e9 aproximar o anunciante da automa\u00e7\u00e3o que permite que o OOH seja posicionado como uma m\u00eddia valiosa em todo o funil omnichannel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e3o h\u00e1 d\u00favida de que os Sistema de Gerenciamento de Conte\u00fado (CMS) contribu\u00edram para tornar o OOH uma m\u00eddia mais favor\u00e1vel aos anunciantes, \u00e9 claro, do ponto de vista do desempenho individual das artes. Mas o que dizer do gerenciamento integrado de todo o conte\u00fado que comp\u00f5e uma campanha? Nos<\/p>\n","protected":false},"author":1,"featured_media":4085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[123],"tags":[131,160,118,161],"class_list":["post-4084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-cms","tag-omnichannel","tag-ooh","tag-sistema-de-gerenciamento-de-conteudo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um Sistema de Gerenciamento de Conte\u00fado pode lidar com o OOH atual? - Invian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invian.net\/pt\/2024\/08\/14\/puede-un-sistema-de-gestion-de-contenidos-hacer-frente-al-ooh-actual\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um Sistema de Gerenciamento de Conte\u00fado pode lidar com o OOH atual? - Invian\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o h\u00e1 d\u00favida de que os Sistema de Gerenciamento de Conte\u00fado (CMS) contribu\u00edram para tornar o OOH uma m\u00eddia mais favor\u00e1vel aos anunciantes, \u00e9 claro, do ponto de vista do desempenho individual das artes. 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