{"id":4094,"date":"2024-10-15T08:00:03","date_gmt":"2024-10-15T08:00:03","guid":{"rendered":"https:\/\/www.invian.net\/pt\/?p=4094"},"modified":"2024-10-15T13:29:56","modified_gmt":"2024-10-15T13:29:56","slug":"election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers","status":"publish","type":"post","link":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/","title":{"rendered":"Propaganda eleitoral no mundo real: como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?"},"content":{"rendered":"

Os Estados Unidos est\u00e3o em meio a uma intensa temporada eleitoral, e a m\u00eddia continua a desempenhar um papel fundamental. De acordo com uma previs\u00e3o publicada pela eMarketer<\/a>, os gastos com an\u00fancios pol\u00edticos deste ano ser\u00e3o os mais caros da hist\u00f3ria do pa\u00eds, com mais de US$ 12 bilh\u00f5es. Nesse contexto, a publicidade digital exterior (DOOH) est\u00e1 posicionada como um destino atraente para envolver, informar e influenciar eleitores em potencial<\/a>.<\/p>\n

Mas como o DOOH est\u00e1 ganhando terreno nessas elei\u00e7\u00f5es? N\u00e3o h\u00e1 d\u00favida de que as redes sociais, como o X (antigo Twitter), o TikTok e o Instagram, continuam a ocupar o centro do debate pol\u00edtico. No entanto, essa crescente digitaliza\u00e7\u00e3o tamb\u00e9m est\u00e1 permeando o mundo f\u00edsico, onde o DOOH se estabeleceu como uma m\u00eddia onipresente.<\/p>\n

Uma de suas principais vantagens \u00e9 a capacidade de gerar campanhas hipersegmentadas que repercutem em diferentes grupos demogr\u00e1ficos, desde grandes metr\u00f3poles at\u00e9 \u00e1reas rurais. Essa flexibilidade \u00e9 tanto em termos de local quanto de hor\u00e1rio, permitindo que a mensagem seja adaptada de acordo com o contexto. Um exemplo que vai al\u00e9m do habitual \u00e9 a transmiss\u00e3o minuto a minuto de um debate sobre o aumento do pre\u00e7o da gasolina, visando aos eleitores enquanto eles abastecem seus carros. Isso \u00e9 feito por meio de formatos HTML que permitem a cria\u00e7\u00e3o de modelos com componentes edit\u00e1veis, facilitando a modifica\u00e7\u00e3o do conte\u00fado e a sele\u00e7\u00e3o de novos locais \u00e0 medida que o debate se estende a outros t\u00f3picos.<\/p>\n

\"\"<\/a>
Com a ajuda de formatos HTML, os anunciantes de DOOH criam seu conte\u00fado usando componentes que podem ser modificados independentemente de acordo com o contexto.<\/figcaption><\/figure>\n

Em segundo lugar, esse crescimento do DOOH tamb\u00e9m se deve ao invent\u00e1rio saturado e caro da m\u00eddia tradicional, como a televis\u00e3o ou a CTV (TV conectada). Para David Krupp<\/a>, CEO da Billups, essa situa\u00e7\u00e3o se intensificou principalmente nos principais estados, com pouqu\u00edssimos eleitores decidindo essa elei\u00e7\u00e3o. \u201cAcho que os eleitores come\u00e7am a se cansar quando todos os an\u00fancios dispon\u00edveis s\u00e3o para um partido ou um candidato\u201d, diz Krupp.<\/p>\n

Um \u00faltimo ponto a ser considerado \u00e9 a crescente preocupa\u00e7\u00e3o com as not\u00edcias falsas. Os eleitores indecisos, um dos mais dif\u00edceis de alcan\u00e7ar, tendem a ignorar a publicidade nas m\u00eddias sociais devido \u00e0 prolifera\u00e7\u00e3o de desinforma\u00e7\u00e3o. Em quest\u00f5es delicadas, como elei\u00e7\u00f5es ou sa\u00fade p\u00fablica, o setor de publicidade exterior \u00e9 regido por normas r\u00edgidas que exigem maior transpar\u00eancia sobre a origem e o objetivo da mensagem. Isso \u00e9 complementado pelo fato de que a confian\u00e7a dos eleitores nas mensagens vistas em OOH \u00e9 significativamente maior do que na m\u00eddia digital e na televis\u00e3o<\/a>.<\/p>\n

Diante de uma corrida eleitoral mais competitiva, em que cada voto \u00e9 importante, os anunciantes pol\u00edticos n\u00e3o podem prescindir de uma m\u00eddia como o DOOH, especialmente em estrat\u00e9gias omnicanal. Para os propriet\u00e1rios de m\u00eddia, \u00e9 necess\u00e1rio facilitar a verifica\u00e7\u00e3o do invent\u00e1rio adequado para fins pol\u00edticos. Isso facilitar\u00e1 o planejamento de m\u00eddia e evitar\u00e1 riscos \u00e0 seguran\u00e7a da marca ao colocar seu criativo pr\u00f3ximo a um conte\u00fado potencialmente polarizador.<\/p>\n","protected":false},"excerpt":{"rendered":"

Os Estados Unidos est\u00e3o em meio a uma intensa temporada eleitoral, e a m\u00eddia continua a desempenhar um papel fundamental. De acordo com uma previs\u00e3o publicada pela eMarketer, os gastos com an\u00fancios pol\u00edticos deste ano ser\u00e3o os mais caros da hist\u00f3ria do pa\u00eds, com mais de US$ 12 bilh\u00f5es. Nesse<\/p>\n","protected":false},"author":1,"featured_media":4096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-4094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"\nComo o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?\" \/>\n<meta property=\"og:description\" content=\"Os Estados Unidos est\u00e3o em meio a uma intensa temporada eleitoral, e a m\u00eddia continua a desempenhar um papel fundamental. De acordo com uma previs\u00e3o publicada pela eMarketer, os gastos com an\u00fancios pol\u00edticos deste ano ser\u00e3o os mais caros da hist\u00f3ria do pa\u00eds, com mais de US$ 12 bilh\u00f5es. Nesse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Invian\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invian.net\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T08:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T13:29:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"1nv14n-3w\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/\"},\"author\":{\"name\":\"1nv14n-3w\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\"},\"headline\":\"Propaganda eleitoral no mundo real: como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?\",\"datePublished\":\"2024-10-15T08:00:03+00:00\",\"dateModified\":\"2024-10-15T13:29:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-26-09.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/\",\"name\":\"Como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-26-09.png\",\"datePublished\":\"2024-10-15T08:00:03+00:00\",\"dateModified\":\"2024-10-15T13:29:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-26-09.png\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-26-09.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/2024\\\/10\\\/15\\\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Propaganda eleitoral no mundo real: como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"description\":\"Smart OOH Systems\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\"},\"alternateName\":\"Invian\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#organization\",\"name\":\"Invian \u2013 Smart OOH Systems\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"contentUrl\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/LOGO-Color-en-positivo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Invian \u2013 Smart OOH Systems\"},\"image\":{\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/invian.net\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/invian\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/invianinternational\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/#\\\/schema\\\/person\\\/fe35cb1f845efba49438ee71cbea54c3\",\"name\":\"1nv14n-3w\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g\",\"caption\":\"1nv14n-3w\"},\"sameAs\":[\"https:\\\/\\\/dev2.invian.net\"],\"url\":\"https:\\\/\\\/www.invian.net\\\/pt\\\/author\\\/1nv14n-3w\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/","og_locale":"pt_PT","og_type":"article","og_title":"Como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?","og_description":"Os Estados Unidos est\u00e3o em meio a uma intensa temporada eleitoral, e a m\u00eddia continua a desempenhar um papel fundamental. De acordo com uma previs\u00e3o publicada pela eMarketer, os gastos com an\u00fancios pol\u00edticos deste ano ser\u00e3o os mais caros da hist\u00f3ria do pa\u00eds, com mais de US$ 12 bilh\u00f5es. Nesse","og_url":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/","og_site_name":"Invian","article_publisher":"https:\/\/www.facebook.com\/invian.net","article_published_time":"2024-10-15T08:00:03+00:00","article_modified_time":"2024-10-15T13:29:56+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09-1024x576.png","type":"image\/png"}],"author":"1nv14n-3w","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#article","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/"},"author":{"name":"1nv14n-3w","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3"},"headline":"Propaganda eleitoral no mundo real: como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?","datePublished":"2024-10-15T08:00:03+00:00","dateModified":"2024-10-15T13:29:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/"},"wordCount":572,"publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09.png","articleSection":["Insights"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/","url":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/","name":"Como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?","isPartOf":{"@id":"https:\/\/www.invian.net\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#primaryimage"},"image":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09.png","datePublished":"2024-10-15T08:00:03+00:00","dateModified":"2024-10-15T13:29:56+00:00","breadcrumb":{"@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#primaryimage","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09.png","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2024\/10\/Blog-26-09.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.invian.net\/pt\/2024\/10\/15\/election-advertising-in-the-real-world-how-is-dooh-winning-over-political-advertisers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.invian.net\/pt\/"},{"@type":"ListItem","position":2,"name":"Propaganda eleitoral no mundo real: como o DOOH est\u00e1 conquistando os anunciantes pol\u00edticos?"}]},{"@type":"WebSite","@id":"https:\/\/www.invian.net\/pt\/#website","url":"https:\/\/www.invian.net\/pt\/","name":"Invian \u2013 Smart OOH Systems","description":"Smart OOH Systems","publisher":{"@id":"https:\/\/www.invian.net\/pt\/#organization"},"alternateName":"Invian","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.invian.net\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.invian.net\/pt\/#organization","name":"Invian \u2013 Smart OOH Systems","url":"https:\/\/www.invian.net\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","contentUrl":"https:\/\/www.invian.net\/pt\/wp-content\/uploads\/2023\/02\/LOGO-Color-en-positivo.svg","width":"1024","height":"1024","caption":"Invian \u2013 Smart OOH Systems"},"image":{"@id":"https:\/\/www.invian.net\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invian.net","https:\/\/www.linkedin.com\/company\/invian\/mycompany\/","https:\/\/www.instagram.com\/invianinternational\/"]},{"@type":"Person","@id":"https:\/\/www.invian.net\/pt\/#\/schema\/person\/fe35cb1f845efba49438ee71cbea54c3","name":"1nv14n-3w","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3321034a0c677848b188558b544fc2b10d5c28c980e86a40a8e93997907128f?s=96&d=mm&r=g","caption":"1nv14n-3w"},"sameAs":["https:\/\/dev2.invian.net"],"url":"https:\/\/www.invian.net\/pt\/author\/1nv14n-3w\/"}]}},"meta_box":{"element_thumbnail":[],"gallery_images":[],"video_url":"","post-desc":"","custom_css":""},"_links":{"self":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/comments?post=4094"}],"version-history":[{"count":3,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4094\/revisions"}],"predecessor-version":[{"id":4099,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/posts\/4094\/revisions\/4099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media\/4096"}],"wp:attachment":[{"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/media?parent=4094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/categories?post=4094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invian.net\/pt\/wp-json\/wp\/v2\/tags?post=4094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}