Discover the latest feature releases and improvements on web and mobile app. In this update: Roadblocks, Smart Programmatic Assignment, and a first look at AI Advertiser Profiles.

 

✨ AI Advertiser Profiles

Coming soon   ·   Advertisers module

 

 

Advertiser data built once. Used everywhere.

Advertiser data powers everything: from contracts and reports to platform access and campaign planning. But when that information is collected and maintained manually, records can become incomplete, duplicated or outdated.

With AI Advertiser Profiles, you can now turn advertiser data into richer, more reliable profiles, ready to use across your OOH workflows.

  • A single source of truth for every advertiser: instantly centralises and validates corporate and tax data, ensuring every record is ready for contracts and campaigns.
  • Profiles become ready-to-use assets: captures your clients’ logos, icons and brand colours, automatically applying their visual identity across reports and presentations.
  • The right people, in the right place: identifies and organises key contacts for each advertiser, making it easier to securely assign access to campaign owners and external users.

 

🔒 Roadblocks

September 30, 2026   ·   Invian Player module

 

 

Exclusivity for your advertisers, without disrupting your playlist.

6:00 p.m., a main avenue, and 8 screens. A car brand has just launched a new model. Its goal isn’t to stay visible all day: it wants to turn the evening commute into its launch moment. You select the circuit, set the time, and Roadblock takes care of the rest.

Introducing Roadblocks, a new distribution type that lets a brand reserve a group of screens for a specific time and run its creatives back to back, with no other campaigns in the playlist.

  • For the advertiser: exclusivity when it matters.
  • For the media owner: a premium opportunity without sacrificing contracted plays.
  • And what happens to the other campaigns? Invian automatically redistributes their contracted plays throughout the day, so no campaign loses its booked exposure.

Subject to inventory availability and selected time slots.

 

 

 

⚡ Smart Programmatic Assignment

August 5, 2026   ·   Invian Player module

 

 

Your programmatic demand, on autopilot.

Invian Player monitors your programmatic ecosystem in real time and automatically routes ad requests to where demand is active. When a partner runs out of campaigns, it stops receiving requests. When a new campaign goes live, traffic automatically starts flowing again.

  • Continuous monetisation: your inventory is always exposed to partners with active buying demand.
  • Less manual operation: eliminate the need to manually switch partners on and off, reducing day-to-day operational tasks.
  • Better eCPM and fill rate: traffic flows directly to buyers with the strongest real-time demand.

 

Ready to try them out?

You can find them in your Invian account. If you need help getting started, write to us at soporte@invian.net.